My thoughts on NASCAR’s “screens other than a TV must all cost different amounts” policy can be found here.
Today’s follow up concerns the price of the Raceview PC version, which NASCAR is advertising as a “reduced price” from the original $79.95 to $44.95 for the season. Looks like they’re not getting the subscribers they want.
Here’s what you (NASCAR) need to do:
- Unify raceview & nascar mobile (I still don’t know what the difference is except for the computer generated track in raceview).
- Set one price for access to all the versions (PC version, iPhone version, Android version, iPad version, etc…).
- Set a simple monthly subscription price (like $5 – $10), or just charge $40 or $50 for the year, or do both (maybe only allow the full year purchase in the first month of the season).
But, judging from the amorphous bag of poop that is the NASCAR.com website, I highly doubt they have the technical chops to pull this one off.
Grumble.
